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For the first time the FIFA World Cup™ was broadcast in colour and nothing could match the brilliance of Brazil's yellow shirts. With Pele rejuvenated and Jairzinho scoring in every game, Mario Zagallo's men were unstoppable – they beat Italy handsomely in the Final and, with this third triumph, retained the Jules Rimet Cup. If Brazil's tournament, others brought plenty to the party – not least ten-goal German marksman Gerd Muller.